Your Privacy Choices

As described in our Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this in order to show you ads on other websites that are more relevant to your interests and for other reasons outlined in our privacy policy.

Sharing of personal information for targeted advertising based on your interaction on different websites may be considered "sales", "sharing", or "targeted advertising" under certain U.S. state privacy laws. Depending on where you live, you may have the right to opt out of these activities. If you would like to exercise this opt-out right, please follow the instructions below.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit our website.

Ellie's Story

"When my daughter was diagnosed with PKU, a rare metabolic disorder, our lives shifted forever. There's no cure - only management, research and resilience."

- Veronica Gomez, Founder

What is PKU?

Phenylketonuria (PKU) is a rare inherited condition that affects how the body processes an amino acid called phenylalanine, which is found in most protein-containing foods. Because people with PKU are missing or have very low levels of the enzyme that breaks it down, phenylalanine can build up in the blood and brain over time. If it isn’t managed, those elevated levels can interfere with brain development and lead to learning and neurological challenges. The encouraging part is that PKU is typically identified through newborn screening, and with a carefully managed low-phenylalanine diet and regular medical support, individuals with PKU can lead full, active lives.

The Start of "Ellie Rose Cosmetics"

When starting a cosmetic brand, it was the obvious answer to create something that makes a difference in more than just Ellie's life.

That's why with every product you take home, you're helping build a more hopeful future for her and families affected by PKU.

Ellie Rose Cosmetics is a part of our mission to fund better options, brighter futures, and lasting change.